Candidates notice when it’s not your office, employees or culture. Write about your company and its people in plain, conversational text.Ĭheesy pictures, or worse, stock photos. Jargon: No need for confusing analogies or industry lingo. Interactive: Engage candidates with dynamic features, like navigation features, live chat pop-up or elements that change when scrolled over. 53 percent of employees report that perks improve their professional satisfaction, so don’t skimp out here.īonus content: These can be employee testimonials or quotes, company awards, location map, reviews or subcultures within the company. Perks: Feature non-financial benefits like the ability to work remotely, flexible PTO, progressive paternal leave policies or volunteer opportunities can help set you apart. 54 percent of internet users are seeking more video content from businesses they support, so if you have the budget, this is a great place to start. Visual content: Include images, videos or graphics to break up text and create a comprehensive story. Focus on topics like company culture, mission, perks and benefits, etc. Make sure these are front and center, and easily searchable.Ĭreative copy: Entice viewers with a catchy headline and highlight qualities of your company that would be attractive to prospects. Intuitive job search: It doesn’t matter how beautiful your careers page is if candidates can’t locate your open roles. We’ve broken it down to three main elements: While your careers page should accurately reflect your company, a few easy-to-implement tips will help you level up. The design and content of your careers page play a major role in how candidates perceive your company and whether or not they go on to apply.
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